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Fingers

An independent newsletter about drinking in America.

Written by

Dave at Fingers

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Special Reports

Here are Diageo's new marketing org charts

Jul 3, 2026

•

1 min read

Here are Diageo's new marketing org charts

With major layoffs laid out, the troubled mega-firm's reorg takes shape

Dave Infante
Dave Infante

Special Reports

Fawn Weaver tells court Uncle Nearest receiver has "terminated" her

Jul 2, 2026

•

2 min read

Fawn Weaver tells court Uncle Nearest receiver has "terminated" her

Embattled cofounder asks judge to stay pending sale of one-time whiskey "unicorn"

Dave Infante
Dave Infante
Amid deep cuts, Diageo shutters Aviation's posh Portland flagship

Jul 2, 2026

•

1 min read

Amid deep cuts, Diageo shutters Aviation's posh Portland flagship

The struggling firm acquired the Ryan Reynolds-backed gin brand for $610 million in 2020

Dave Infante
Dave Infante

Archive

Special Reports

Here are Diageo's new marketing org charts

Jul 3, 2026

•

1 min read

Here are Diageo's new marketing org charts

With major layoffs laid out, the troubled mega-firm's reorg takes shape

Dave Infante
Dave Infante

Special Reports

Fawn Weaver tells court Uncle Nearest receiver has "terminated" her

Jul 2, 2026

•

2 min read

Fawn Weaver tells court Uncle Nearest receiver has "terminated" her

Embattled cofounder asks judge to stay pending sale of one-time whiskey "unicorn"

Dave Infante
Dave Infante
Amid deep cuts, Diageo shutters Aviation's posh Portland flagship

Jul 2, 2026

•

1 min read

Amid deep cuts, Diageo shutters Aviation's posh Portland flagship

The struggling firm acquired the Ryan Reynolds-backed gin brand for $610 million in 2020

Dave Infante
Dave Infante

Interview

What ever happened to "neo-prohibitionism?"

Jul 1, 2026

•

5 min read

What ever happened to "neo-prohibitionism?"

The Fingers Podcast with STAT's Isabella Cueto on the MAHA movement's mysterious disinterest in alcohol

Dave Infante
Dave Infante

Weekender

More than twice the Loko of other Lokos on the market

Jun 28, 2026

•

5 min read

More than twice the Loko of other Lokos on the market

Plus: Keep those Stag’s Leaps, 19 Crimes, and Prisoners coming, boys!

Dave Infante
Dave Infante

Buzzwords

+1

"Brings clarity, confidence and talkability to the ready-to-drink range"

Jun 26, 2026

•

1 min read

"Brings clarity, confidence and talkability to the ready-to-drink range"

It's your Fingers Buzzwords of The Week!

Dave Infante
Dave Infante
Anheuser-Busch is clout-farming again

Jun 24, 2026

•

6 min read

Anheuser-Busch is clout-farming again

Plus: Amid more layoffs, Diageo pitches a “Bigger, Better, Fewer” future!

Dave Infante
Dave Infante

Special Reports

At Diageo, more cuts reveal "drastic" reorganization

Jun 23, 2026

•

3 min read

At Diageo, more cuts reveal "drastic" reorganization

Struggling spirits giant hopes layoffs, new strategy will juice US sales, internal documents show

Dave Infante
Dave Infante

Weekender

Six years of Fingers

Jun 21, 2026

•

5 min read

Six years of Fingers

An annual update on the State of The Boozeletter

Dave Infante
Dave Infante
...
Fingers

Fingers

An independent newsletter about drinking in America.


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