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The premiumization will continue until the stock prices improve

Mar 2, 2025

•

2 min read

The premiumization will continue until the stock prices improve

Plus: A surplus-whiskey washout!

Dave Infante
Dave Infante

Special Reports

After blasting "ideology" in science, the US drinks trade is silent on Trump's public-health purge

Feb 26, 2025

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2 min read

After blasting "ideology" in science, the US drinks trade is silent on Trump's public-health purge

A Fingers special report on the bev-alc industry's response to MAGA's anti-science siege

Dave Infante
Dave Infante
Tired: Hague Invasion Act. Wired: WHO Invasion Act?

Feb 23, 2025

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2 min read

Tired: Hague Invasion Act. Wired: WHO Invasion Act?

Plus: Exposing a tater to the haters!

Dave Infante
Dave Infante
It doesn't have to be called "neo-Prohibition" to be a problem

Feb 19, 2025

•

5 min read

It doesn't have to be called "neo-Prohibition" to be a problem

Plus: Who shall shill Midnight Bean?!

Dave Infante
Dave Infante
Bad news is good news when you’re on glut watch

Feb 16, 2025

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2 min read

Bad news is good news when you’re on glut watch

Plus: A Jack Daniels’ rickhouse collapsed (not a metaphor)!

Dave Infante
Dave Infante
The curious case of the Trump-faced Woodford Reserve

Feb 12, 2025

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5 min read

The curious case of the Trump-faced Woodford Reserve

Plus: It’s not Taplines, but...!

Dave Infante
Dave Infante
It takes a tater to tax a tater

Feb 9, 2025

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2 min read

It takes a tater to tax a tater

Plus: Why does the Wine Institute’s new ad look like a Scientology commercial?

Dave Infante
Dave Infante
You can't freedom-fry Bud Light if it's already cooked

Feb 5, 2025

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3 min read

You can't freedom-fry Bud Light if it's already cooked

Plus: Notes on Congressional Dems’ margarita messaging!

Dave Infante
Dave Infante
Talk about a Prisoner’s dilemma, amirite?

Feb 2, 2025

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3 min read

Talk about a Prisoner’s dilemma, amirite?

Plus: And the Fingers Buzzword of The Week of The Year is...!

Dave Infante
Dave Infante
Wine-based RTDs or STFU, imho

Jan 29, 2025

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3 min read

Wine-based RTDs or STFU, imho

Plus: It's Zillennials vs. GenZennials in the inaugural Buzzwords runoff!

Dave Infante
Dave Infante
Here it is, the worst Dry January pitch of all time

Jan 27, 2025

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13 min read

Here it is, the worst Dry January pitch of all time

Fingers' foolproof guide to pitching non-alcoholic beverage brands (poorly)

Dave Infante
Dave Infante
Mindshare-capturing snatches of boozy PowerPoint pap

Jan 22, 2025

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3 min read

Mindshare-capturing snatches of boozy PowerPoint pap

A Fingers special report (and poll!) on the Buzzwords of The Week of the Year

Dave Infante
Dave Infante
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