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Where are booze's "brotesters"?
LockSimple

Jul 17, 2024

•

10 min read

Where are booze's "brotesters"?

Plus: When Bud Light first got fruity!

Blinding yourself with bad 'shine is finally legal again
LockSimple

Jul 14, 2024

•

11 min read

Blinding yourself with bad 'shine is finally legal again

Plus: "Hulk Hogan was not involved in that decision, and race was not a factor"

How the Brits beat us to Four Loko

Jul 10, 2024

•

13 min read

How the Brits beat us to Four Loko

Plus: Behold, the United States of Boilermakers!

The high-stakes TikTok booze ad paradox
LockSimple

Jul 3, 2024

•

9 min read

The high-stakes TikTok booze ad paradox

Plus: How cold IPA got hot!

It's all popping off in the orb-shaped RTD market
LockSimple

Jun 30, 2024

•

11 min read

It's all popping off in the orb-shaped RTD market

Plus: “Napa Valley lower your tasting-room fees” challenge (IMPOSSIBLE!)

Wake up babe, new celebrity liquor scheme just dropped
LockSimple

Jun 26, 2024

•

10 min read

Wake up babe, new celebrity liquor scheme just dropped

Plus: Fingers Regulatory Roulette!

The end of an "absurd" beer franchise lawsuit
LockSimple

Jun 23, 2024

•

10 min read

The end of an "absurd" beer franchise lawsuit

Plus: It’s still a second-growth Bordeaux estate, and you’re not!

"I'm interested in knowing the kind of industry my money is going to"

Jun 20, 2024

•

3 min read

"I'm interested in knowing the kind of industry my money is going to"

It's the FINAL COUNTDOOOOOOOOOOWN!

The booze industry's exposure to that Ted Cruz donor leak
LockSimple

Jun 19, 2024

•

9 min read

The booze industry's exposure to that Ted Cruz donor leak

Plus: Why brut IPA never hit it big!

Score the Four-Finger Discount

Jun 17, 2024

•

3 min read

Score the Four-Finger Discount

40% off for the first 40 subscribers in the next 4 days only

Betting on/against Tomorrow’s DrinkerTM️
LockSimple

Jun 16, 2024

•

11 min read

Betting on/against Tomorrow’s DrinkerTM️

Plus: You think that right-wing dog whistle is loud enough to move serious volume?!

Four more years! Four more years!
LockSimple

Jun 12, 2024

•

10 min read

Four more years! Four more years!

Plus: A special birthday edition of The State of the BoozeletterTM️!

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