Are they saying "boo" or "boo-zeletter?"

Look, I’ve only seen like half a dozen episodes of The Simpsons in my whole life, so I’m not sure if this reference even makes sense. (Please don’t yell at me if it does not.) But I am sure that you’ve been reading ye olde boozeletter as a free subscriber, and that rocks. You know what rocks even more? Monorail! Becoming a paying Friend of Fingers! Paid subscribers get:

• All my coverage and commentary on drinking in America.

• Commenting privileges and subscriber-only discussion threads.

• Monthly interviews with interesting people + semi-annual trend watches & insight memos.

• Access to every episode of The Fingers Podcast.

• The warm and fuzzy feeling of knowing your subscription directly supports independent journalism.

Because not everybody has Montgomery Burns bucks, here’s a sweet discount:

Still not convinced? Below are some recent stories that were exclusively available to Friends of Fingers. If you value my work and want to access these editions in full—plus everything else I publish here—I hope you’ll consider upgrading to a paid subscription today. Thanks for reading!—Dave.

P.S.: Remember, if you work in/around the beverage-alcohol business, or you’re in marketing/advertising/etc., you can probably expense this!

Recent paywalled editions of Fingers…

Trend forecasting on how road-trip brands are detouring into flavored malt beverage territory:

Media analysis on that viral hard seltzer blind-tasting video from TikTok, and the #yetibutts-to-#beerposters arc of recent posting history:

A full-length interview with Whole Foods' Mary Guiver about "hard milk," good stories, and scouting booze trends: