"I'm interested in knowing the kind of industry my money is going to"

Today is the final day of the boozeletter’s unprecedented Four-Finger Discount to celebrate four years of independent publishing—and hopefully to sign-up enough new paid subscribers to fund this project for another year. It’s 40% off your first 12 months, which works out to just $4/month:

It’s a really good deal—so good, in fact, that it’s the biggest one I plan to offer in 2024. I’m thrilled that over two dozen free readers have already taken advantage of the sale to upgrade their subscriptions and underwrite Fingers’ independent journalism about drinking in America. Here’s what some of them have said about their choice to pay for Fingers (emphasis mine throughout):

• "I make my living selling booze and I value your perspective and attention paid. I really enjoyed your coverage of Anchor. Liberty Ale was my first true beer love. The fate of this founder of West Coast IPA is important!"

• "Looking forward to more of your independent reporting and witty storytelling!"

• "I am interest[ed] particularly in the wine industry and in honest reporting about it."

• "I supported your work because I believe in deeply reported, sharply written independent journalism!"

• "So much of the beverage industry presents itself as this in touch, community focused, worker focused business (craft brewing, I'm looking at you), but I like that you pull back the curtain on all that. Plus, y'know, I like alcoholic drinks, and I'm interested in knowing the kind of industry my money is going to."

• "I support your work because it's pointed and insightful writing on a subject I care immensely about. Thank you for what you do!"

These are all direct quotes from newly minted paid subscribers. Fingers is 100% reader-supported, and I can’t do this work without them… or you. Don’t miss out, score a year of Fingers for $80 $48 before it’s gone:

As a reminder, paid subscribers get full access to everything Fingers publishes, including:

• Incisive columns each week full of original reporting and analysis about drinking in America;

• Regulatory Roulette, Time Capsule, Buzzwords of the Week, and other recurring reader-favorite features;

• The Fingers Weekender, a curated digest of industry headlines optimized for Sunday scrolling;

…plus full commenting privileges, the entire three-years’-deep archives, and more! This deal expires at MIDNIGHT TONIGHT, and won’t come back. Get on it:

Hope to see you on the other side of the paywall!—Dave.