- Fingers
- Posts
- The premiumization will continue until the stock prices improve
The premiumization will continue until the stock prices improve
Plus: A surplus-whiskey washout!
Dave Infante
March 02, 2025
Welcome to The Fingers Weekender, a Sunday digest exclusively for paying Friends of Fingers featuring the independent journalism about drinking in America you love, optimized for hungover scrolling. In today’s edition:
Monster has now written down more than half of CANarchy’s value;
SipSource is calling time of death on wine “premiumization;”
Jose Cuervo’s parent company got crushed last quarter;
And much more. If someone forwarded this to you, buy a subscription to get next Sunday’s edition straight in your inbox.
The Weekender is only for paid subscribers.
Friends of Fingers love this independent coverage and commentary about drinking in America. You will too. Buy a subscription today at a sweet discount!
Already a paying subscriber? Sign In.
Upgrade to read the rest of this Weekender, plus:
- • Weekly columns about drinking in America
- • Weekenders full of industry news & analysis
- • Commenting privileges, archive access, and more
Reply